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Skincare Brand Laneige Partners with Obsess to Launch First Virtual Store

Virtual experience features exclusive behind-the scenes content with actress Sydney Sweeney and the brand’s new Water Bank Blue Hyaluronic Collection.

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By: Lianna Albrizio

Associate Editor

Skincare brand Laneige has launched its first immersive virtual store, powered by experiential e-commerce platform Obsess.    The virtual store features animation, 360-degree video functionality, gamification and seamless checkout. The unique layout consists of five rooms that are each custom designed around specific Laneige products and video content.   “The virtual store is a powerful customer engagement tool that will allow shoppers to dive into Laneige’s unique scientific exp...

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